17 Steps to Make a Better LinkedIn Profile

Linkedin Tips

Is your LinkedIn profile outdated? Is it bland? Is it not attracting the viewers or employers you would like?

Don’t worry. We’ve got you covered.

The following tips will help you optimize, capitalize, and customize the features and content options on your LinkedIn profile. It may be helpful to open your LinkedIn profile before you read further.

Once you’ve loaded your page, read the following tips in contrast with your current profile. See what changes you’d like to make, the content you’d like to keep, and what you’d like to bookmark and consider later.

1. Strong Headline


-use keywords for your target audience, industry, or job

-it shouldn’t be about your company – This is about you!

-focus on your specialty, your unique quality, or your selling point


-this section is larger and appears at the top, capitalize on the attention-grabbing quality it already possesses


2. Summary Blurb


-should be 3-5 paragraphs in length

-easy to read: use bullets, or another sort of list format


-it will showcase your passions, skills, and industries you’ve worked with


3. Don’t Be Afraid to Use Numbers


-use numbers when appropriate

-showcase some of your achievements in a quantitative measure


-this highlight specifics, making content easier to read and easier to catch the focus point

-stats are impressive to many readers

-it gives them examples of concrete results


4. Warm and Welcoming


-adjust your tone so that your target audience can relate to you

-show your personal side by sharing your interests

-use first-person


-it’ll show you’re human

-your target audience will want to connect with someone they can relate to


5. Don’t Use Buzz Words


-at all costs, avoid using common, dead words

-not sure which words you should avoid? The Muse provided a list of them

-be creative


-you’ll be a breath of fresh air

-it’ll help you stand out


6. Create a Custom URL


-ideal url: linkedin.com/your name


-makes it easier to find you

-advertises you/your brand


7. Achievements


-brag about your achievements, results, etc.

-BUT, don’t be obnoxious about it, keep it modest and humble

-sell yourself

-select the LinkedIn format that most effectively showcases you and your story


-it’ll show that you’re a high performer

-companies hire high performers


8. Current Job Listing


-even if you’re unemployed and searching for a job, be sure to have a current job entry

-ex. Business Finance graduate, seeking new opportunities

Suggested Format: [Something big you’ve accomplished or worked on, a phrase that indicates you’re looking for work]


-this will help you come up in employer searches (University of Washington explains why)


9. Multimedia with Summary and Work Experience


-give tangible examples of your work

-visually showcase what you can do


-easier to read

-aesthetically pleasing


10. Work Experience Section


-organize your work experience in the order you prefer

-keep your current position at the top

-add bullet points detailing your job duties with respect to each job (consider tailoring those points to your industry’s key words)


-this will make it easier for employers to search your previous jobs

-employers can see what you have experience in


For other tips about the work experience section read this


11. Aim for 1 LinkedIn Recommendation Per Month


-place the recommendations strategically, in accordance with what you feel is most important

-make it specific and concrete

-cut recommendations you don’t like— ie. if they’re bland, or don’t add much to your page


-gives you more credibility

-corroborates your skills

-shows off your achievements from another perspective


12. Status Updates


-try to do this 1-2 times per week

-do this strategically, remember: it’s not Facebook

-share articles relevant to you or your industry


-it will show you’re proactive and innovative


Here’s an article on status update worst practices and how to fix them.


13. Author and Blogger


-publish your work on the LinkedIn platform

-link your blog with your LinkedIn profile — if the blog’s appropriate


-keeps you relevant

-makes it easier to find you and to connect with you


14. Join LinkedIn Groups


-join a lot of groups— specifically ones that are relevant to your career or industry


-organically connect with users that have similar interests

-network with others that are in your industry and that you already have common ground with


Read here to learn 8 other benefits from joining LinkedIn groups.


15. It’s All About the Connections


-have a bare minimum of 50 connections

-don’t add strangers— LinkedIn could kick you off if you add too many people that don’t add you back

-use the search algorithms already set up


-shows employers you’re up to speed with technology and social networking

-that you know others in your occupation or industry

-can help you with your job hunt, there’s no such thing as too much networking

-help you come up on other users’ feeds


Want more on connections? Read this article about connection strategies.


16. Contacting You


-put your recommended contact method on your page

-make it easy to find



-people can reach out to you easily


17. LinkedIn Profile Picture


-fill the square

-appropriate and professional (look at other profile pictures in your industry for specific guidance)

-try to use an action shot to show emotion


-the action shot may sound cheesy, but it can convey your personal side well


Alright, take these tips with you, and go make that LinkedIn profile the best any employer’s seen— or at least easy to navigate. Happy editing!


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