4 Steps to Create Your Ideal Buyer Persona

The start to any marketing plan should start with a simple question, Who.  Who are you trying to talk to?  Who do you want to read or see your content?  Could your product or service best benefit young adults or retirees?  This is called building a buyer persona.  When you create your company’s buyer persona, this ensures that all efforts are geared towards targeting your persona.  The perfect persona can help keep your business and …

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