Archive for November 2018

4 Steps to Create Your Ideal Buyer Persona

How to Create Your Buyer Persona

The start to any marketing plan should start with a simple question, Who.  Who are you trying to talk to?  Who do you want to read or see your content?  Could your product or service best benefit young adults or retirees?  This is called building a buyer persona.  When you create your company’s buyer persona,…

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Digital Marketing: Paying for Position in 2019

Digital Marketing Ads: Paying for Position in 2019 For the past few years, there has been a lot written and said about digital marketing.  Every expert has their own secret sauce in getting you new business.  Each one has their own methods and software preferences in developing reoccurring results.  One thing remains consistent in digital…

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