Nearly all successful businesses in the Bay Area has a website. However, as time passes by, your company has changed. Whether if your team has grown or your service area has grown, you have a lot to be proud of. Your website should reflect your success. Company websites are the first thing that a potential customer or client will see. A website should reflect your company of today, not the company of 3 or 4 years ago. At Solutionarian Marketing, we continuously work with small to medium-sized businesses to ensure that their website and their visibility is closely monitored to gain the most traffic and conversions.
What content should you update?
When potential clients and even returning clients come back to your website, they want to see it in the most updated form. This includes:
- New employees
- New blogs
- Updated copyright
- Updated services
- New promotions
- Plugins, Theme, WordPress
10 ways for a website design refresh
Know where to use your whitespace.
Contrary to what many people may think, websites don’t need too much color. Whitespace is the use of spacing in between rows and the use of empty space between different elements. Constant backgrounds on rows can cause viewers to be overwhelmed. Also, by reducing the number of background images, your website will run faster.
Transparent menus have been on the rise starting the end of 2018 and should make a big appearance in websites in 2019. Transparent menus can refresh your website by giving your company the opportunity to focus on a featured image or content that speaks to your audience without interruption. Advanced companies will put a video or a picture to display their team’s abilities or client focus.
Rounded edges have been on the rise for a few months now. Designers have shown that rounded corners put less strain on website visitors. We expect that websites in 2019 should have a rise in images, buttons, and all-around corners to be rounded.
Websites have been used to display information, however, when you have something to say, you need to make sure that your audience sees it. Bold typography is something that can leave someone remembering certain wording or services. The website design technique will be displayed on more websites in 2019 because with all the competing companies run into, they’re going to want to leave the biggest impression on their viewer.
This layout describes how your content is displayed. Many older sites have the layout set at full width, meaning that the content will display from one side of the screen to the other. This, however, has been very played out and don’t appear as constructed as other websites. Boxed content gives viewers more whitespace and creates a cleaner look.
Broken grid layout
This is a new revolutionary technique that not all companies can accomplish. This broken grid layout is going to refresh your website design for 2019 if done correctly. This unique design is meant to break up too much whitespace while pulling leads into your website.
Animated header v. slider
Animated anything gets people talking. We want to make sure that what they are saying is positive. Now, the question we have is which would be better to display, an animated header or slider. Most websites have animated sliders; however, most visitors aren’t waiting for all the slider images to circle around. Animated headers are on the rise. With a consistent message, your viewers can understand exactly what your company is trying to covey without the need of 3-4 different sliders slowly explaining your services.
Social proof has been an important factor in websites for years, however, what it entails changes on a consistent basis. Social proof that is going to be important in 2019 is going to be
- New projects (updated with information and service description)
- Social media integrations ie. Yelp, Facebook, Google+
- Display partnerships or vendors to establish trust
One of the features that new leads are now looking for is how your interface with your clients. Recently we have directed businesses to develop a client portal. This will ensure that your leads will know that their information with you is in a centralized database that they can see. Most websites don’t have this feature and this not only can lead to a headache later, but it can lead to a lower retention rate.
Update your logo
Some logos don’t accurately correlate with the service you provide. Remember, your logo should indicate a company’s services and abilities. If you’re planning on rebranding this New Year. Your website is going to need a new logo. An updated logo can refresh your website’s look by replacing colors and aesthetic.
Change can be hard. However, the team at Solutionarian Marketing are the best in the business when it comes to website design. Our team won’t stop until you are completely content with your website. So if you’re looking to spruce up your website for 2019 to generate new revenue, give us a call to set up a free consultation.