With the digital marketing world expanding everyday it is important for your website to be kept up to date. Website design is very important for generating more business for your company. John Moore Williams recently wrote an article detailing 18 trends that will we will be seeing in 2017. Though these trends are not for every company. It is important to sit down with your team and decide which marketing strategy is best for your targeted audience. Some trends will only pertain to a certain type of audience. There are many types of designs that may look appealing to you, but may not be the best fit for your desired client.
Here are some of the trends that he detailed out:
Content Oriented Layouts
– It is important to know that your leads did not find their way to your website due to the luck. No. They came to your website because they are looking for a specific service. Layouts that focus too much on pictures or videos can be too overwhelming for some.
– Keep your content brief, but also clear so anyone can understand what you are trying to convey.
Make a Statement
– In website design, it is important to grab your audience’s attention. They may be looking at several different company websites, and the goal is to have yours stick out above the rest.
-This can be done in many ways. Having enough space on a landing page to make your offer stand out more can relieve any distractions. Making your text stand out by blurring or dimming the image behind it is also helpful.
More Color Oriented
– Though white space is helpful when designing a website, it is important to note that many of us digest with our eyes. What this means, is that many website designers have tested different websites with an audience and a website that has a pleasant color scheme generated more traffic.
This was a very helpful read for marketers or business owners who are trying to update their website design to generate more leads. It is important to keep your website well maintained, leads will know if they are looking at an out dated website. Read the full article to improve your website design for your independent company and start generating more traffic to your website.