4 Steps to Create Your Ideal Buyer Persona

Buyer Persona

The start to any marketing plan should start with a simple question, Who.  Who are you trying to talk to?  Who do you want to read or see your content?  Could your product or service best benefit young adults or retirees?  This is called building a buyer persona.  When you create your company’s buyer persona,…

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Digital Marketing: Paying for Position in 2019

Digital Marketing Ads: Paying for Position in 2019 For the past few years, there has been a lot written and said about digital marketing.  Every expert has their own secret sauce in getting you new business.  Each one has their own methods and software preferences in developing reoccurring results.  One thing remains consistent in digital…

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Use Images to Boost Your Twitter Marketing pt 1

Use Images to Boost Your Twitter Marketing pt1 Building your business presence on Twitter is always an interesting tight-rope walk hanging out with your audience and actually gathering leads for your business. In order to mesh well with the environment and the people, it’s important to stay casual and genuine in your interactions. Add value…

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5 More Ways to Put Your Content Marketing on Autopilot

5 More Ways to Put Your Content Marketing on Autopilot

Content Marketing – Are you ready? The creative juices are flowing through your veins — there’s never been a better time to start writing. So you sit down at your computer, open up Microsoft Word, place your fingertips on your keyboard, and then… you realize. “I have no idea what to write about.” We’ve all…

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5 Rare Facebook Marketing Secrets Your Competitors Aren’t Using

Facebook Marketing can be the difference in your business achieving a new level of success. Boasting 2 billion active users, Facebook is a key marketing platform for any business to target their audience, grow a following and build awareness. It’s also heavily competitive as marketers and small businesses fight to capture attention in newsfeeds. With…

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17 Steps to Make a Better LinkedIn Profile

Is your LinkedIn profile outdated? Is it bland? Is it not attracting the viewers or employers you would like? Don’t worry. We’ve got you covered. The following tips will help you optimize, capitalize, and customize the features and content options on your LinkedIn profile. It may be helpful to open your LinkedIn profile before you…

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4 Challenges Marketers Face in 2017

As we are in the halfway point of 2017, there are a few challenges that we see many businesses struggle with in 2017. We wanted to take some time to address some of these issues and provide our insight. As a business owner, you know that being able to market your business is important. Marketing…

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11 Marketing Experts Give Their Best Advice for 2017

[vc_row][vc_column][vc_column_text]Recently Hubspot has published an article in which they spoke to 11 marketing experts ranging from CEOs of successful businesses to experienced tech marketers. Each marketing expert was asked two questions in which they give their most honest answers. Every year, every month and at times every day, marketing is changing. Researching what successful business…

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What are Retargeting Campaigns?

Several times you may feel like you aren’t getting the results you should have. If you have Google Analytics, you know how many people are on your website and the highest traffic times. You can also see how many clicks you received or how many sales you made. Often, the number of visitors that you…

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Top 10 Things Your Website Needs to Convert Visitors to Leads

Top 10 Things Your Website Needs to Convert Visitors to Leads On our blog, we talk about how important your website is. Whether it is the design of your website or your blog content, it’s all important. It is also essential for your visitors when they are first on your website. Every business owner wants…

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