Posts by Olivia Rawlins

How to Create an Email Campaign That Converts

Email Campaign

An email campaign with no plan can just be thrown in the Trash or Spam folder now.  Email campaigns can be very beneficial to a company’s success.  Today, we will go over how you can make an email campaign that can convert your targeted audience into clients and help them through the buyer’s journey.  How…

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4 Steps to Create Your Ideal Buyer Persona

Buyer Persona

The start to any marketing plan should start with a simple question, Who.  Who are you trying to talk to?  Who do you want to read or see your content?  Could your product or service best benefit young adults or retirees?  This is called building a buyer persona.  When you create your company’s buyer persona,…

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