The biggest misconception that today’s businesses have been making is that they think digital marketing is the same for all companies, no matter their size. However, this isn’t exactly the case, especially when it comes to building a strategy as a local business looking to drive more customers to buy.
Why marketing locally is more niche than ever
Gone are the days when getting the word out about small start-ups and local businesses only required a few posters and some WOM (word-of-mouth) marketing.
As a microcosm in today’s ever-growing digital world, the local business marketing landscape has become enamored with new technicalities and details that require unique approaches. Although some may argue that smaller local businesses use the same platforms and tools as national and global ones would with their marketing work, the mechanics and best practices are completely different.
The main reason local business marketing has become more technical and more detail-intensive than ever is that it involves dealing with people who are geographically nearby. It may not seem like much, but this unique factor presents a more critical opportunity and other unique challenges to drive more customers to your business because of two key factors:
- More than 97 percent of users search for and learn about local businesses around them through digital tools, such as Google (2019 data).
- The level of competition on the local landscape has grown more fierce because almost every start-up or town-based company heavily relies on the Internet for growth.
How you can grow your business and drive more customers in 2021
With the first quarter of 2021 almost halfway through, it’s ideal to start focusing on establishing your path to growth by improving your digital marketing efforts. Even though the current landscape is more competitive, you won’t need to worry much because you can still drive more customers and keep growing your business as long as you use these practices to your advantage:
Practice #1: Focus more on building bonds
When it comes to succeeding in the local landscape and attracting more success in your area through the Internet, you must start focusing on the factor of building and creating strong bonds with your audience.
The main advantage that comes with local digital marketing is that it allows you to minimize the gap between yourself and the customer you’re trying to reach, giving you more opportunities. Once you get to build stronger bonds and relationships with your customers, you’ll be able to boost your conversion rates, increase site and page traffic, and attain more traction without breaking the bank!
Practice #2: Work on your Google My Business account
Effective local digital marketing is often associated with Google My Business account creation and management because it can attract more leads and generate higher visibility.
It may not seem like much at first, but working on your GMB account can slingshot your local business to success because it helps fill customers in on vital details like your location, contact number, and open hours. With the help of a great write-up and a bit of configuration, your listing will allow you to passively attract and engage with your target audience so that you get better results!
Practice #3: Target your customers with local ads
One of the most effective ways to attract the best results possible for your business as it dabbles right into local marketing is to build a strong ad or targeting strategy.
Today, customers rely on Google Ads, Facebook Ads, Yelp Ads, and other forms of targeted advertising to find businesses in their areas. This essentially means that you’ll need to start working on your local targeting work and boost ads to attract more business and customers locally!
If you are not familiar with how to fine-tune your strategies and targeting campaigns to attract the best results, rest assured because the experts at Solutionarian Marketing can help!
Despite its seemingly-simple nature, local marketing is a process that demands to be approached in the most meticulous manner possible because of how detailed and technical it has become. Through the help of the three key practices mentioned above, you’ll be able to fine-tune your approach to drive more customers and ensure that everything pays off in the long run!
Solutionarian Marketing is a foremost specialist in local digital marketing for businesses all over the San Francisco Bay Area. If you want to take your area by storm with cutting-edge digital strategies and bold approaches, get in touch with us today so that we can help you get started!