When it comes to digital marketing, SEO and PPC (“search engine optimization” and pay per click,” respectively) usually immediately come to mind. They are among the campaigns commonly and widely implemented by most businesses. In fact, both strategies aim to put your website and content on the top ranking of the Search Engine Results Pages (SERPs) environment. The difference between the two lies in the fact that SEO is for organic search while PPC is a paid search. However, not many businesses know how to integrate both simultaneously to benefit their business.
How to Generate Leads with SEO and PPC
In this article, we will share four ways to use SEO and PPC together in generating leads for your business:
1. Conduct keyword research
Both SEO and PPC heavily rely on the use of keywords. As much as possible, you have to incorporate certain words or phrases that your target market is more likely to use and type in the search field. This is why conducting keyword research is extremely necessary for this stage.
What’s great about PPC ads is how they enable you to generate more data for keywords and help you see which terms gain the most conversion. From there, you’ll be able to use this information and incorporate the right keywords in your SEO campaign.
2. Establish your buyer’s persona
A key aspect of your SEO and PPC pursuits is to know your target market more deeply. As much as possible, you have to understand their goals, motivations, and even demotivation, so you must start researching and doing your homework. This is where your buyer’s persona comes into the picture.
A buyer’s persona is an ideal representation of your target market based on research profiling. It will help you see who your target customers are based on demographics and consumer behaviors. With these in mind, you’ll be able to target the right audience for your SEO and PPC implementation!
3. Shape your brand story
Another essential point for consideration is how SEO and PPC can help you uplift your brand image and change the business narrative in case of challenges. The chances are that your business is faced with a product disaster, plummeting sales, or business crisis.
When confronted with one of these situations, the best course of action is to promote your business and your products or services in a positive light. Whether through content or advertising copies, your successful campaigns can change the narrative of your story and kick your business up a notch!
4. Resort to Google pincer movement
For the uninitiated, the pincer movement is a military maneuver where forces simultaneously attack both sides of an enemy formation. And this method also applies to your digital marketing campaigns. If you want to ensure your site’s top ranking in the SERPs, why not implement both SEO and PPC strategies? This is because they both can help uplift each other and boost your online presence and website traffic!
Here at Solutionarian Marketing, our digital marketing services include Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising. Our ultimate goal is to increase your online visibility and website traffic to present your business with plenty of opportunities. If you’re looking to integrate both SEO and PPC into your marketing campaign, we’ve got you covered!
At this point, you now know how to make SEO and PPC work hand in hand. All it takes is to conduct keyword research, establish your buyer’s persona, shape your brand story, and resort to Google pincer movement. With all these strategies in mind, you’ll be surprised at how this can help you generate more and more leads and eventually convert them into sales!
We’re a full-service digital marketing agency in Campbell, CA that provides online marketing solutions and website design services. If you want to integrate SEO and PPC into your business operations, then be sure to connect with us today to see how we can help!