How do full-service digital marketing agencies benefit organizations?
When considering partnering with a marketing agency, you may want to understand what type of digital marketing a marketing agency offers and if it can provide the ROI you are looking for. A full-service digital marketing agency provides a great deal of value for growing organizations.
The main motivation for businesses and organizations to partner with a full-service digital marketing agency is to:
- Improve their internet marketing results
- Manage their internal resources more efficiently
- The ability to increase their marketing capabilities and strategies
- Reduce the amount of employee liability and layers of management
- Reduce redundancy and alignment of brand marketing goals
Solutionarian takes pride in being a full-service digital marketing agency with one of the industry’s highest client retention rates, with over 92% – We help our clients reach their goals with our broad range of digital marketing capabilities.
Full-Service Digital Marketing Agency, what is that?
So first off you are probably thinking what is a full-service digital marketing agency, right? The simplest answer is a full-service digital marketing agency is a complete solution or strategy for internet marketing.
So, what internet marketing capabilities does this entail?
A full-service digital marketing agency provides a full range of internet marketing services including:
- Search Engine Optimization for Ranking
- Online Advertising (Google Ads, Bing Ads, Banner Ads…)
- Social Media Marketing
- Social Proof Development
- Content Marketing
- Online P.R. Distribution
- Email Marketing
- Video Content Marketing
In addition to service capabilities, there are operation practices within every marketing strategy like:
- A/B testing
- Keyword Exploration
- Marketing Automation
- Analytics and Reports
- Inbound Marketing
- Technology Advantages
- Competitor Monitoring & Analysis
The list of capabilities and operation practices evolves along with the technology and communication platforms that consumers, and businesses, engage with. Our marketing capabilities go beyond this into a website and graphic design to help our customers improve their brand.
How does this compare to a niche agency?
A good comparison in abilities would be a niche marketer that would specialize in only one service, like Google Ads, or may just do organic SEO, but a full-service digital marketing company that specializes in multiple areas from SEO to online advertising.
When you deal with a niche marketer or freelancer, you would need either more niche agencies or freelancers, which contributes to more overhead to cover the full breadth of your marketing strategy. Collaboration could be more intense in ensuring everyone is on the same page and providing quality services.
A full-service digital marketing agency is your one-stop shop. Management is about measuring goals and production and approving adjustments to campaigns. The main focus isn’t about trying to manage a few different niche agencies.
Is a full-service digital marketing agency for you or your organization?
Making the choice to work with a full-service digital marketing agency can be summed up by understanding the benefits and motivations to make this change. A full-service digital marketing agency can:
- Reduce your internal marketing overhead and add more marketing capabilities.
- Provide systems and technology that your organization may not have.
- Increase your ability to engage with your target market in more meaningful ways.
- Uncover new communication platforms and marketing channels.
- Help more people find your website online.
- Help you convert more website visitors to customers.
How much should you expect to spend on full-service marketing in 2022?
The average cost you should budget for ranges between $2,500 to $12,000 per month, $60 to $500+ per hour, and $1,200 to $8,000 for project work. These prices are dependent on the scope of work you need for your organization.
Additional costs you should consider are:
- Advertising Budget
- Technology Subscriptions
Solutionarian Marketing & Web Design is a full-service digital marketing agency. Our team can help you get to the next level of your success. We can unburden your staff and create more value. Contact us to schedule a free marketing consultation.