4 Great Ways to Work SEO and PPC Together for Your Lead Generation

When it comes to digital marketing, SEO and PPC (“search engine optimization” and pay per click,” respectively) usually immediately come to mind. They are among the campaigns commonly and widely implemented by most businesses. In fact, both strategies aim to put your website and content on the top ranking of the Search Engine Results Pages (SERPs) environment. The difference between the two lies in the fact that SEO is for organic search while PPC is …

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