The average time it takes a user to decide whether they want to stay on your website or not is less than 15 seconds. If they see or experience any negative thing, they might just leave your website with nary a second thought. As such, it is important that the first impression on your website is perfect. This is the key to reducing your bounce rate and raising your conversion rate.
Web Design Mistakes to Avoid in 2021
To help you ensure that users stay on your website, we have created this guide to the web design mistakes people often make. With no further ado, here are some of the most notable pitfalls:
1. You haven’t updated your mobile responsiveness
Even a website three years old can be too old for current standards. Though you may have a mobile website, there have been plenty of changes in the industry that your website might no longer support. You might think that the mobile web design you invested in all those years ago remains functional, but when compared with more recent sites, it may struggle to hold its own.
Optimizing for a wide variety of devices is crucial for ensuring that your website displays properly on as many devices as possible. Standard screen size and resolution continue to change and with more and more transactions being conducted on phones every year, a mediocre site is not something you can afford to have.
2. Your website loads slowly
Another common web design mistake lies in the page load speed. Websites can load slowly for a number of reasons, but the most common among them is subpar web hosting. Did you know that 40% of users will leave a web page if it takes longer than three seconds to load?
Another thing possibly slowing your site down is all having too many elements. If you want to test your site’s load speed, consider using Google PageSpeed Insights or Varvy. Depending on your results, you may want to have a designer optimize your site for faster loading speeds.
3. You still don’t care about the user experience
The user experience is the most important consideration in the design. After all, it determines how easily a customer can move from your landing page to their desired goal. Essentially, the better a user’s experience on your website, the more likely you will make a sale.
For a good level of UX, your website must be aesthetically pleasing, easy to navigate, and concise. After all, the smoother and more comfortable the experience, the more likely a customer will make that purchase or subscribe.
4. You’re not producing content
In 2021, content is king. Content marketing is one of the most important avenues of digital advertising, especially since it serves more than one purpose. Its first purpose is to provide relevant and meaningful content to your visitors. After all, if you can help them with their problems, it can make your product or service more palatable.
The second purpose is through SEO. While SEO in 2021 is more than just repeating keywords, producing content regularly can still increase your relevance to other consumers.
Now that you are aware of the web design mistakes to avoid, you should understand the direct relationships between the look and feel of your website and its ability to convert leads. To optimize for conversions, your website must run smoothly, be aesthetically pleasing, and be filled with meaningful content. While this might seem like a daunting task, it is fully achievable no matter how small your business.
If you’re looking for a website design company that upgrades your website to all the latest standards, contact us at Solutioinarian Marketing. We can help your business grow even and succeed to greater heights.